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Wednesday , August , 16 , 2017
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Know Your Target

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Know Your Target
Advertising works much like networking.  Imagine you are standing at a networking function and you have 60 seconds to tell the room exactly who you like to serve.  Who is your best customer?  In that arena you have to be precise.  You only get one pitch, many times only once a month. It has to be memorable and specific.  I have met some superb networkers over the years and the one thing they all have in common is that they make it easy for others to refer business to the...
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